Sona is a creative marketing leader with over 12 years of experience in brand strategy, team leadership, and campaign development. A graduate of the French University in Armenia (UFAR) with a degree in Management, she began her career as an event coordinator and quickly advanced through roles in marketing and leadership, eventually finding her true calling in creative direction.
Early in her career, Sona worked in France at Allianz as a marketing specialist, gaining international experience and a strong foundation in corporate communications and market positioning. She later played a key role in organizing the Summit of La Francophonie in Yerevan, one of Armenia’s most significant international events, where she coordinated major aspects of event planning and communications.
Her career continued to grow as she served as Head of Marketing for Globbing’s Kazakhstan branch, where she led a full marketing team, managed creative processes, opened multiple service centers across the country, and orchestrated launch ceremonies that introduced Globbing to a new audience.
In 2022, Sona co-founded push agency, bringing her vision for strategic creativity into a full-scale marketing agency setting. As Creative Director at push agency and Creative Team Lead at BERG, she guides teams, shapes brand narratives, and ensures that every concept is rooted in both imagination and intention.
Sona is deeply passionate about storytelling, design, and creating experiences that leave lasting impressions. Outside of work, she’s a devoted reader who never misses a chance to open a book, and a proud dog mom to a samoyed who brings joy and balance to her daily life.
Whether she’s building a brand from the ground up or refining the final details of a campaign, Sona leads with insight, warmth and a sharp creative eye.