Norayr is an accomplished business development professional and marketing expert with over 12 years of experience. A graduate of the Russian-Armenian University with a degree in PR and Marketing, he began his career as a digital marketer, specializing in platforms like Yandex and Google. His early interest in performance-driven strategies laid the foundation for a successful trajectory into leadership roles across multiple industries.
Over the years, Norayr has served as CMO for several major companies, where he led regional branches, shaped brand identities, and built scalable marketing infrastructures. In 2022, he established his own multipurpose agency—designed as a complete marketing ecosystem that integrates strategy, digital, creative, and business development under one roof.
Today, he is the CEO of push agency and CMO of BERG, where he continues to push the boundaries of brand innovation and business growth. Alongside his executive work, Norayr has taught marketing and served as a mentor to emerging professionals, passing on the knowledge and insight he’s gained through more than a decade in the field.
Outside of work, Norayr is passionate about basketball, a lifelong reader drawn to philosophy, and a devoted dog lover. He shares his home with two samoyeds who are as much a part of his family as his professional journey is part of his identity. This balance between strategic thinking and soulful interests is what grounds his leadership style—empathetic, curious and driven.